tesco:
voice of the checkout
CHALLENGE: Tesco wanted Gen Zeds to sign up for a Clubcard.
IDEA: We launched Tesco on TikTok with a competition to find the next voice of the checkout, awarding them the honour of saying the finest phrase in supermarket history: “Clubcard accepted.”
RESULTS: 50m+ views, 3k+ entries, trended for 10 days, international news coverage, 4% increase in Gen Z Clubcard applications.
and then we did some more viral stuff ↓↓↓↓↓
tesco: wasted on kids
IDEA: Tesco Easter Eggs are too refined for children. So we created a hoax door cam clip of a protective delivery driver who was reluctant to drop them off at a home where there were children.
RESULTS: 22m+ organic views, 200k+ likes, 2k+ comments, 1.5k+ shares, 100s of confused boomers, Tesco’s most successful Easter campaign in years (because of this film).
tesco: turkey race
IDEA: We put 16 people in turkey jumpers and made them race for a 3hr live stream. We’re still not quite sure how this got signed off. But we’re glad it did.
RESULTS: 1.5m+ live viewers, trended at #2 on Twitter.