IDEA: The St. George’s cross has become a symbol of far-right hate in the UK. Funny that, when St. George was born in Syria, to Greek and Syria-Palaestinian parents. Using T-shirts and heat reactive ink, we helped anti-hate crime charity TellMAMA take back the flag from racists by turning them into unwitting champions of diversity on St. George’s Day.
RESULTS: With a £0 budget, the stunt got over £780,000 in earned media and 21 news articles.
tell mama:
t-shirts of change
vagina museum:
love your labia
IDEA: Girls as young as nine are seeking labiaplasty for fear that they don't look "normal". So we created a different kind of V-Day on Valentines, with an 8 foot flower vulva. Encouraging passerby to take a rose and praise their petals.
sewage free swimmers:
celebrity sewage
IDEA: Sewage Free Swimmers wanted a campaign to stop water companies dumping sewage in rivers. So we launched CelebritySewage.com - purveyor of celebrities’ sewage, leaked into rivers by water companies and bottled by us.
From David Scattenborough to Jobbie Williams, we offered 15 different flavours.
